A method for the information madness

Not all potential customers are equal. Why cold call 500 prospects when you can use data to identify the particular ones that want to hear from you?

Add precision to your attempts to gain visibility with investors. Throw out your generic investor lists that don't reflect nuanced alignment with your technology. Vista can identify investors who, through their expertise and interest, are more likely to want to hear your pitch.

Other industry stakeholders can be instrumental in an emerging company's growth. Did you know your big tech supplier has an accelerator program? Is your industry's influential executive recruiter your next champion?

This very moment, someone influential in your industry could be publicly offering a point of view or asking for advice that relates directly to your offering. Engagement could lead to a transformative business opportunity. 

Did a biotech just knock it out of the park in its Phase 2B data, but nobody seemed to notice? Leverage advanced queries and alerts to surface data that shows a temporary misalignment between valuation and opportunity.  The market is definitely not efficient when it comes to processing readily available information.

Market dynamics are complex, but if properly mapped, the dizzying array of relationships can reveal surprising opportunity.